After you bought your house I am pretty sure you spent some time and money personalizing it to suit you and your family, didn’t you.
Perhaps you got some curtains or blinds that were just what that room needed, or you removed the hanging light in the lounge and replaced it with a chandelier or some spotlights that really brought that space to life. Your furniture, your pictures and photos hanging from the walls, those knick-knacks on the wall unit; all of these things turned that house into something far more precious – your home.
Now you’ve reached that place where for one reason or another, you have decided to sell your property. But how do you put a price on your home? You can’t. There is just no way that you can discount all those memories and the warmth your home offers to a cold market related price for real estate. Not to mention all the time and money you spent to make your home what it is.
Allow me to let you in on a little secret. As Estate Agents, we are aware of this and have been trained to deal with it.
When we speak to potential buyers, we refer to your property as a home, because we want them to become emotionally attached to it and see it as their home, rather than just a house.
However, when we speak to you as a seller, we never refer to your property as your home, but rather as a house. This is because we are trying to remove your emotional attachment to your home so that you will begin to see it as nothing more than a property that has a certain market value.
Now I know that this sounds sneaky, but it’s really not. We are not trying to trick you into selling your property for less than it’s worth. You see the truth is that as long as you see it as your home, you will never be happy to let it go for a market related price and as a result, you will never sell it. Buyers will simply look at the next similar house that is for sale at a market related price and buy that one instead.
Our job is to get you the best possible price for your house, but this price will always be limited to what the market is prepared to pay. You will only receive this price if you are willing to set your emotions aside and view your property not as your home, but rather as another house for sale competing with other similar houses in the marketplace.
So here’s another truth; while you may need to sell your house, you never ever need to sell your home. Home is in the heart. It is an extension of who you are and it will always go with you.